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Case Study

New Track Selfcare

We turned New Track Selfcare’s inconsistent lead flow into a predictable patient acquisition system.

Health & Wellness Clinic

43

Total Leads Generated
(First 30 Days)

6

Booked Discovery Calls

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Services We Provided

Website Rebuild
Meta Ads
Google Ads
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* Challenges

  • Inconsistent and unpredictable lead flow

  • No structured system to convert leads into booked calls

  • Limited visibility across paid channels

  • Missed opportunities from high-intent search traffic

* Our Approach

  • Launched Google Ads campaigns targeting high-intent keywords

  • Deployed Meta Ads funnels to capture and nurture cold audiences

  • Optimized campaigns for lead quality, not just volume

  • Implemented structured tracking for calls, forms, and bookings

New Track Selfcare

By combining Google Ads for high-intent demand and Meta Ads for awareness and retargeting, New Track Self Care transitioned from inconsistent inquiries to a predictable lead generation system with measurable performance across channels.

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Generated 43 leads in the first 30 days at a controlled acquisition cost
Achieved an average cost per lead of $30.08, maintaining efficiency across campaigns
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Drove 10 direct phone calls in the first month from high-intent prospects
Converted leads into 6 booked discovery calls, creating a clear path to revenue

Results

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