The importance of AEO in local SEO for healthcare services comes down to this: patients are no longer just typing searches; they're asking questions directly to AI, and if your content doesn't answer clearly, you don't exist in that answer. Rank #1 on Google the old way, and you can still be invisible in an AI overview. Try something for me. Open ChatGPT or Google's AI Overview and ask, "Who's the best pediatrician near me?" Notice something? It doesn't hand you ten blue link

Summer doesn't have to be your clinic's slowest season. While many healthcare practices experience fewer appointments between June and August, clinics that prepare early with the right marketing strategies often maintain a healthy patient pipeline and even outperform their competitors. That's because the summer slowdown isn't caused by one factor; it's the result of changing patient behavior, seasonal routines, and, in many cases, reduced marketing efforts. If you're a clinic