Wiseman Counselling is a mental health practice in Toronto offering counselling and neurofeedback services.
Challenges
Recently invested in expensive neurofeedback equipment but had no clear strategy to generate ROI.
Lack of patient awareness around neurofeedback and its benefits.
Needed a way to attract and educate the right audience consistently.
Our Approach
Launched Meta ad campaigns targeting parents of children with ADHD, a segment with strong need and interest.
Implemented a CRM system to handle automated bookings and follow-ups.
Built an email nurturing sequence to educate families and increase trust in the service.
Secured 4 new neurofeedback clients in just 45 days, generating $8,000 in revenue.
Improved awareness of neurofeedback in the local community.
Achieved a positive ROI on both the clinic’s equipment investment and our marketing services.
Results
Key Takeaway
By combining precise audience targeting with automation and education, we helped Wiseman Counselling turn unused equipment into a profitable new service line.
