Empower Health & Wellness is a physiotherapy clinic in Barrie. They wanted to grow patient volume for their pelvic floor physiotherapy services, a high-value offering that was underutilized due to low public awareness.
Challenges
The pelvic floor physio schedule was empty despite the service’s strong long-term patient value.
Lack of awareness in the community meant most women didn’t know pelvic floor therapy was an option.
Needed to educate and attract the right patient groups.
Our Approach
Ran Meta ad campaigns targeting new and expectant mothers as well as middle-aged women.
Crafted ad messaging around awareness and benefits of pelvic floor therapy.
Used clear calls-to-action to drive direct bookings.
10 qualified bookings in the first month.
3 patients moved forward to treatment, each with an average LTV of $600.
Began filling the pelvic floor physio schedule while generating consistent revenue for the clinic owner.
Results
Key Takeaway
Through research-backed Meta ads, we turned an underutilized service into a reliable source of new patients and revenue.
